Skip links
Branding Strategy

Sunshine Gold

An online jewellery store that sells beautiful 18k laminated gold pieces worldwide.




Sunshine Gold



Bringing a dream business to life

Sandra, the owner of Sunshine Gold, approached me with an idea of creating her own business. She didn’t know exactly what she wanted her logo to look like, but she knew it needed to communicate elegance within gold products.

I enjoy having working sessions my clients. Working closely with the owner of Sunshine Gold and her products to understand her vision and her target clientele was the key in creating the perfect logo that would bring her dream business to life.

Delicate lines with a golden colour and sunshine lightning effect was the perfect combination to clearly communicate not only the product but also the connection with the brand name “SUNSHINE GOLD “.  A clean piece that frames the name for a perfect wordmark logo.

The final package included not only a logo, but all the branding material necessary to run her business, stationary guides, brand style guide, and packaging ideas.

Brand Concept and Style Guide

Digital Design

Business Cards

Stationary Brand Design

This website uses cookies to improve your web experience.