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Branding Strategy

A vuelo de pájaro

“A vuelo de pájaro” is a brand creating various products focused on Colombian inspired designs and illustrations. Helping you have a little piece of Colombia to cherish.




A vuelo de pájaro



A map to guide you to success.

A vuelo de pajaro is a beautiful Project that started as a dream for a group of Colombian people. The purpose of this their company is to connect locals and visitors through a hybrid product, merging the magic of old-school maps and illustration with a digital web “book address”.

Brainstorming and working sessions with my clients is my favourite part of the process. This is how I capture not only the ideas of each person but their vision and dreams for their beautiful project. With just a few sessions, I had a clear idea of where to begin, from there it was all about research and sketching.

The client was set on minimalism as their main concept. With this in mind we had to brainstorm to create a simple yet eye catching logo that communicates the name “ a vuelo de pajaro”  which means “the flight of a bird”.

The final package includes not only a logo, but all the branding material necessary to run their business: stationary guides, brand style guide, examples of logo applications, and packaging ideas to help them become and stay successful.

Brand Concept and Style Guide

Digital Design

Business Cards

Stationary Brand Design

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